Photography

Our photographic style is authentic, focused, and true-to-life. We avoid harsh, artificial lighting and posed setups. Images should be clearly presented and appropriate for the context in which they’re used. We use both proprietary photos and properly licensed stock images.

For Fannie Mae photo shoots: Individuals who contribute their likeness, portrait, voice, and/or testimonial must sign a Fannie Mae standard Model Release and Consent form for Marketing & Communications’ files. Photos of any identifiable property or the interior of a consumer’s home requires a Property Release and Consent Form signed by the occupant (owner or renter) and on file with Marketing & Communications.

Do

  • checkmarkUse low camera angles for intimate shots (not posed).
  • checkmarkObscure house numbers, car license plates, and brands.
  • checkmarkBe sure to feature various types of diversity, such as age, body type, skin tone, hairstyle, race and ethnicity, family makeup, and abilities.
  • checkmarkEnsure people with different abilities are authentically portrayed.
  • checkmarkUse images containing our primary brand colors.
  • checkmarkChoose images that are authentic to the subject matter that they depict.
  • checkmarkUse images depicting non-denominational holidays.
  • checkmarkConsider the audience — materials aimed at consumers may use more expressive photos than those aimed at businesses.

Don't

  • Don't X IconUse inauthentic lighting, filters, or overly posed shots.
  • Don't X IconShow obvious non-U.S. architecture, appliances, or technology.
  • Don't X IconDepict homes under construction unless workers appear with the proper safety gear and personal protective equipment (PPE).
  • Don't X IconChoose overly complicated or populated architectural views.
  • Don't X IconUse black & white photography.
  • Don't X IconShow elaborate, expensive, or large houses.
  • Don't X IconUtilize devastating images of natural disasters; instead, focus on help being provided or rebuilding.
  • Don't X IconUse fully AI-generated imagery (minor AI-assisted edits are OK).

Do

Don't

Elaborate, expensive, or large houses.

Overly posed or inauthentic scenarios.

Harsh overhead angles or flash photography.

Obvious non-U.S. architecture.

Leadership portraits

Use approved portraits when developing creative assets that portray and represent Fannie Mae’s leadership team.

  • Peter Akwaboah
  • John Roscoe
  • Kelly Follain
  • Jake Williamson