Visual
Color
Our brand system features three sets of color palettes: primary, secondary, and tertiary. Our signature color is the Fannie Mae Navy. The secondary palette should be used for moderate fields of colors as well as for data graphics and illustrations. Use them as a complement with our primary color palette. Employ the tertiary colors sparingly — for highlights, data graphics, and illustrations.
Access our full .ase color palette
Signature
- Fannie Mae Navy
- Hex: #05314D
- RGB: 5/49/77
- Pantone® 540 C | 295 U
- CMYK: 100/57/12/61
Primary
- Fannie Mae Blue
- Hex: #085280
- RGB: 8/82/128
- Pantone® 7692 C | 301 U
- CMYK: 100/69/24/7
- Fannie Mae Grey
- Hex: #EDEBE9
- RGB: 237/235/233
- CMYK: 6/5/6/0
- Fannie Mae White
- Hex: #FFFFFF
- RGB: 255/255/255
- Fannie Mae Black
- Hex: #121212
- RGB: 18/18/18
- Process Black
Secondary
- Fannie Mae Orange
- Hex: #C55422
- RGB: 197/84/34
- Pantone® 159 C | 717 U
- CMYK: 15/80/100/0
- Fannie Mae Teal
- Hex: #238196
- RGB: 35/129/150
- Pantone® 2222 C | 3145 U
- CMYK: 65/0/10/39
Tertiary
- Fannie Mae Yellow
- Hex: #FFB400
- RGB: 255/180/0
- Pantone® 7549 C | U
- CMYK: 0/22/100/0
- Fannie Mae Green
- Hex: #2C6937
- RGB: 44/105/55
- Pantone® 2427 C | 2259 U
- CMYK: 87/0/100/50
- Fannie Mae Magenta
- Hex: #911A5B
- RGB: 145/26/91
- Pantone® 228 C | 221 U
- CMYK: 16/100/14/42
Minimum color contrast for accessibility
While the true brand color palette should always be applied first, all colors, excluding Fannie Mae Navy, can be used as a tint or shade in a supplementary fashion and to achieve minimum color contrast for accessibility. For full guidance on accessibility click here. A breakdown of our full color palette and whether they meet WCAG 2.0 level AA contrast ratios of at least 4.5:1 for normal text and 3:1 for large text is below:
Do
Use our signature navy color and primary color primarily.- Strive for clarity when choosing color.
- Employ color in such a way as to reinforce our brand values and attributes, aligning with concepts of collaborative accessibility and transparency.
- Ensure minimum color contrast for accessibility in text.
- Leverage our primary brand color palette for data visualizations, adding secondary and tertiary colors only to make sure that contiguous colors are different from each other in value.
Don't
Alter or add unauthorized colors to our brand system.- Employ close tints or chroma for information that requires obvious legibility and accessibility.
- Use secondary or tertiary colors over primary colors.
- Employ color combinations in gradients that appear too loud or muddy.
Audience-specific tips
We have slight differentiation in supporting colors used for B2B and consumer audiences.
B2B
- Use of primary and secondary colors mostly.
- No tints when using tertiaries.
- Only tone-on-tone gradients.
- Use of Fannie Mae core tone-on-tone patterns.
- Use of the basic Fannie Mae lens.
- Modular grid.
Consumer
- Primary colors with pops of tints of the tertiary color palette.
- Secondary colors used only as a complement to add depth to primary-color gradients.
- Multi-colored and tone-on-tone gradients.
- Additional custom patterns using different color-blending techniques.
- Use of color-filled shapes breaking the grid.
