Brand Guidelines
Our brand look maintains a foundation of clean, modern lines that evoke simplicity and transparency. It emphasizes warmth and clarity but with a scalable and dynamic style that helps us place a lens on our authentic and innovative expertise. By following these guidelines, we strengthen our brand and bring Fannie Mae’s mission and values to life.
Note: Only previously approved users can access and download items from our library of brand assets.
Internal Employees please follow the directions here to register for access.
Visual
Communication with clarity is important to us. We believe that visual elements must help to support our messaging and convey essential information with clarity, in the most digestible and legible fashion. Strive for clarity when using color, creating illustrations, or choosing photography. Employ visuals in such a way as to reinforce our brand values.
Voice & tone
We have developed a distinctive, compelling voice that can help all of us write and speak in a way that is specific to the Fannie Mae brand.
Voice & Tone GuideEditorial style
The Fannie Mae Editorial Style Guide helps us to establish and maintain consistency in our written materials.
Editorial Style GuideAccessibility
Designing for accessibility
We encourage everyone to apply principles of accessible design whenever possible.
Accessibility GuideCampaigns
Through our campaigns, we raise awareness and spread information in order to create opportunities for homebuyers and renters in all communities across the nation.
Access campaign guidelinesEvents
Learn about best practices and guidelines for Fannie Mae events, and access asset packs for event platforms and tools.
EventsSocial media
Social media plays an ever-increasing role in our personal and professional interactions and how we do business at Fannie Mae.
Social Media GuideBrand applications
See examples of our brand in action, explore campaign approaches and assets, and get inspired for your next project.
Brand applications