Brand Guidelines

Fannie Mae’s brand elevates and reinforces our role as a leader in the U.S. housing market by presenting a clear, confident, and recognizable identity. Through visuals and language, our brand presents a dynamic, yet consistent, experience that conveys expertise and innovation. By following these guidelines, we strengthen Fannie Mae’s brand and bring our purpose, promise, and principles to life.

Access to brand assets in DAM are limited to Marketing and Public Affairs team members and creative agencies that Marketing has active contracts with. All other employees should visit HomeSite to download brand assets.

Visual

Clear communication is essential to our brand. Visual elements should support our messaging and convey information in an understandable and digestible way. Aim for clarity when using color, creating illustrations, and choosing photography. Employ visuals in a way that reinforces our brand values.

Brand Language

Messaging

Our brand messaging elevates awareness and understanding of how Fannie Mae is powering America’s housing.

Messaging Guide

Editorial Style

The Fannie Mae Editorial Style Guide helps us to establish and maintain consistency in our written materials.

Editorial Style Guide

Video

Video is a powerful tool that brings our brand story to life. Our guidelines for creating video assets help maintain visual consistency, reinforce our brand identity, and engage audiences across all platforms.

Video

Accessibility

We encourage everyone to apply principles of accessible design whenever possible.

Accessibility Guide

Brand Expression

Web

On the web, we adhere to both stylistic and technical standards to maintain a clear, compelling, and accessible brand for an online audience.

Web

Events

All Fannie Mae events use a single, cohesive concept: The Blue Door. Our suite of visual elements ensures a consistent, recognizable, and impactful presence across all our events.

Events