Brand Guidelines
Fannie Mae’s brand elevates and reinforces our role as a leader in the U.S. housing market by presenting a clear, confident, and recognizable identity. Through visuals and language, our brand presents a dynamic, yet consistent, experience that conveys expertise and innovation. By following these guidelines, we strengthen Fannie Mae’s brand and bring our purpose, promise, and principles to life.
Visual
Clear communication is essential to our brand. Visual elements should support our messaging and convey information in an understandable and digestible way. Aim for clarity when using color, creating illustrations, and choosing photography. Employ visuals in a way that reinforces our brand values.
Messaging
Our brand messaging elevates awareness and understanding of how Fannie Mae is powering America’s housing.
Editorial Style
The Fannie Mae Editorial Style Guide helps us to establish and maintain consistency in our written materials.
Editorial Style GuideVideo
Video is a powerful tool that brings our brand story to life. Our guidelines for creating video assets help maintain visual consistency, reinforce our brand identity, and engage audiences across all platforms.
Accessibility
We encourage everyone to apply principles of accessible design whenever possible.
Web
On the web, we adhere to both stylistic and technical standards to maintain a clear, compelling, and accessible brand for an online audience.
Events
All Fannie Mae events use a single, cohesive concept: The Blue Door. Our suite of visual elements ensures a consistent, recognizable, and impactful presence across all our events.
Our email guidelines help present a unified Fannie Mae identity to all recipients, whether they’re business partners, vendors, or our own colleagues.
Corporate Templates
Predesigned templates for presentations and documents make it easy to uphold brand consistency in your everyday work.