Brand Applications
Events
This section includes best practices and guidelines for Fannie Mae events. Additionally, asset template packs can be found on this page for various event platforms and tools.
Event design best practices
Do
Utilize our brand guidelines for guidance during event creative development.- Use RGB color space for digital assets.
- Establish continuity for recurring events by re-utilizing core components.
- Prominently display the Fannie Mae logo.
Don't
Create unique event logos or modify existing logos.- Utilize non-brand colors.
- Allow individual file sizes to exceed 2 MB.
- Use light weights of our brand typefaces.
Event platform assets
This template pack contains the dimensions for graphics and images that appear on an event web page. When exporting final files, it is important to ensure your image formats are either JPG, PNG, or GIF and the file sizes do not exceed 2 MB. Unless otherwise noted, PNG is the preferred file type for all final files.
In cases where an event landing page is needed, a wireframe pack is available for download as well. When applicable, utilizing the above assets coupled with this ample landing page, you can quickly and easily plug in your designs to create an effective preview of your event website, as well as its subsequent child pages, for stakeholder review.
Event Broadcast Assets
This template pack contains the dimensions for commonly used broadcast graphics. When exporting final files, it is important to ensure they are exported as PNGs and the file sizes do not exceed 2 MB, unless otherwise noted.